The Only Way is Essex’s James Argent will take centre stage at Festival Place this weekend to promote a competition run by the shopping centre.
The newly-single TV star was scheduled to appear with former girlfriend Lydia Bright, but following a highly publicised split last month the 22-year-old will headline the Valentine's Day competition alone.
Festival Place is urging future brides to register for a chance to win a dream wedding worth £15,000.
The event will take place at Porchester Square on February 11. The day is hosted by fashion blogger Ellie Pierce and singer songwriter Fil Straughan.
The BAFTA award-winning ITV2 reality programme frontman will take to the stage to perform a number of swing covers.
The prize on offer includes a luxury honeymoon to Barbados, a wedding reception for 50 guests at Hampshire Court Hotel, as well as bridal hair, makeup, rings, dresses and the cake all paid for.
Competition organisers will then shortlist 50 couples to attend a champagne reception in April, where the winner will be randomly selected.
Festival Place events manager Theresa Chapman said: “Given that 2012 is a special year with the Queen’s Diamond Jubilee, we decided to make it a memorable year for one lucky couple as well.”
