Parents from across the county are being urged to cut the amount of sugar consumed by their children in a new digital-based campaign.
Hampshire County Council is encouraging carers to get on their smartphones and tablets and become more ‘Sugar Smart’ by downloading its new sugar application.
The move is part of the authority’s Change4Life campaign, and highlights that four- to 10-year-olds consume an estimated 5,500 sugar cubes a year, or 22kg – the same weight as an average five-year-old child.
The council’s executive member for public health, Patricia Stallard, said: “It’s surprising how much sugar there is in the food and drink we give our children and it can be difficult to know how much sugar we and our families really consume.”
“Statistics show that our children are consuming three times more sugar than the recommended daily maximum.
“The biggest source is sugary drinks – so it’s really important to help parents and carers see exactly where the sugar in their children’s diet is coming from so they can choose how to cut down.”
The app can be downloaded for free from either iTunes or Google Play.