Sixteen people in Basingstoke and Deane have died on the waiting list for an organ transplant in the past 10 years.
The figure has been revealed by NHS Blood and Transplant as it urges more people to sign up to become donors this Organ Donation Week, which runs until Sunday.
There are currently 25 people waiting for a transplant in the district, with almost 70,000 Basingstoke and Deane residents on the donor register.
Despite this, NHS Blood and Transplant is reporting a shortage of organs because families don’t know their relatives’ wishes.
When their loved one passes away, families often decide to take the safe option when asked about organ donation and say ‘no’.
Anthony Clarkson, assistant director of organ donation and transplantation, said: “It’s a tragedy that people are dying unnecessarily every year waiting for transplants.
“We know that if everyone who supported donation talked about it and agreed to donate, most of those lives would be saved.
“This Organ Donation Week, tell your family you want to save lives. A few words now can make an extraordinary difference, and it will also make things much easier for your family to make the right decision.”
NHS Blood and Transplant surveys show more than 80 per cent of people support organ donation, but less than half have actually talked about it.
In Hampshire there is also a need for more black and Asian people to sign up, with 24 people in the county from those backgrounds currently on the waiting list.
Mr Clarkson added: “If you want to save lives, don’t leave it too late to talk to your family.
“If you are unsure about donation, please ask yourselves as a family – what would you do if one of you needed a transplant? Would you accept a life-saving organ? If you’d take an organ, shouldn’t you be prepared to donate?
“In Hampshire there are more than 715,000 people on the donor register.
“However if you want to be a donor, your family’s support is still needed.”
For more information about becoming a donor, go to nhsbt.nhs.uk.